- What inspired you to launch Rhune?
Several years ago, I founded a multibrand boutique that featured a curated selection of French and Scandinavian fashion labels. Despite expanding the store, I felt a desire to express my creativity in a new way. I longed for a styling approach that existing brands could not provide my customers - something unique, timeless, and imbued with a rich narrative.
-How did you begin your journey in the fashion industry?
Fashion has always captivated me. When Instagram emerged, it revolutionized my perspective, allowing me to observe a diverse range of individuals wearing a myriad of styles. As an online marketer, I was intimately familiar with the industry. When I unexpectedly lost my job, I found a small space on my favorite shopping street, where my cousin also operated a boutique. As an individual from a family of entrepreneurs, I believed that launching a business was in my DNA. Fashion was the ideal option for me as I require visual stimulation to make life more beautiful and positive.
- How do you think the fashion industry could improve?
- Do you have any goals or dreams for Rhune that you still want to achieve?
In today's fast-paced fashion industry, few investment pieces are being made. The only ones that are available tend to be high fashion and very expensive, or from retail chains. While high fashion styles can be difficult to wear for everyday occasions, less expensive retailers create “inspired” pieces. Unfortunately, these pieces are often of bad quality and made under poor conditions. I believe that the industry needs a significant change in this regard. As someone who is concerned about the environment and the future of the planet, I believe that we as the fashion industry need to take action to address the negative impact on our planet. It's disheartening to see how much damage the industry is causing, and I feel a responsibility to support sustainable and ethical fashion production. We all have a role to play in creating a more sustainable future, and it starts with making conscious choices as consumers and designers.
Sure, it feels like we are just getting started. Our goal is to inspire as many people as possible and share our unique Rhúne style with the world. We are excited for the future and where Rhúne will take us.
- What advice would you give to consumers?
It is advisable to buy only pieces that you can wear every day. From morning drop-offs to work meetings and dinner with friends, versatile clothing made from natural materials that feel luxurious and comfortable is a better choice. Furthermore I would advice to stay close to your personal style and don't be swayed by micro-trends that make it difficult to keep perspective. Dress in pieces that enhance your personality and unique features.
- As a mother and a business owner, how has your wardrobe been influenced?
Prior to motherhood, I would frequently change my outfit multiple times and remain indecisive. In the weeks leading up to an event, I would obsess over my clothing options, considering how they would appear and what combinations to create. However, I no longer have the luxury of time. As a result, being a mother has undoubtedly altered my approach to selecting outfits.
- How do you balance your work and personal life?
To be honest, it's still a work in progress for me. My husband and I are both entrepreneurs, so sometimes it feels like a juggling act to keep everything running smoothly. We make a conscious effort to plan and organize our time, and we aren't afraid to ask for help when we need it. Most importantly, we try to enjoy every moment of our journey. We have a fantastic team and family that supports us, giving us stability and breathing space. This allows us to remain proactive, learn from each other, and evolve both personally and professionally.
- What inspires you when designing for Rhune?
I find inspiration in everyday life. I try to keep an open mind and notice the little things around me. Inspiration can come from anywhere, whether it's nature or design. For me, it's important that our designs have a familiar feel and warmth to them. Sometimes, I even get inspired by seeing my daughter wear something a certain way and start envisioning how it could become a Rhúne piece. -Where do you see Rhune in 10 years?
I find it difficult to set long-term goals because I have learned from experience that unexpected variables can arise every day, week, or month. However, my hope is to continue creating beautiful Rhune pieces and growing our business and the community of Rhúne women. I am particularly excited about expanding our presence in big cities, starting with Paris. Making beautiful clothing is what I enjoy the most, and I hope to continue doing so for many years to come.
-How do you stay on top of the fashion industry's fast pace?
I always seek inspiration from aesthetically beautiful things like people, nature, sea, food, and my daughter. It's essential to stay inspired because when I do, everything flows together effortlessly.-What are your favorite silhouettes from the upcoming SS23 collection?
My favorite piece is the Manu bustier dress, perfect for the summer season.-What inspired the upcoming summer collection?
The upcoming summer collection is inspired by 'cabin life’.