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Rhúne AW25 campaign — soft cashmere layers and sculptural knitwear bathed in golden light

The art of soft structure

Autumn winter 2025

This Autumn/Winter 2025 collection explores the art of balance — between structure and fluidity, architecture and softness, strength and quiet elegance. At its heart lies The Art of Soft Structure: garments that frame the body with subtle discipline yet move with effortless grace. Through the architectural clarity of double face wool, the luminous refinement of duchesse, and the enveloping softness of cashmere, Rhúne introduces a new kind of uniform for women — serene, timeless, and strong without needing to speak loudly.

Rhúne AW25 Double Face Wool coat in camel — showcasing luxurious dual-layer wool and refined craftsmanship

The creation of double face wool

Double face wool is a truly special fabric — soft, fluid, and yet beautifully structured. What makes it so unique is its dual-layer construction: Two layers of wool woven at the same time and subtly connected by delicate, nearly invisible threads. The result is a luxurious, fully finished textile with two wearable sides. No lining needed, no visible seams, only pure craftsmanship.

It all begins with the finest yarns: think merino wool, alpaca, or cashmere. These are woven on specialized looms into a double-layered fabric. After weaving, the textile undergoes a natural fulling process that softens, compacts, and enriches its character. Both sides are then carefully finished — sheared or brushed — to achieve a soft, elegant touch. The result is light yet warm, airy yet sturdy, and comfortable in every season.

The construction of each garment requires exceptional skill. Since the fabric doesn’t need lining, many seams are stitched entirely by hand — a meticulous, time-consuming process that reflects true attention to detail. The result is a garment finished to perfection, inside and out.

Rhúne AW25 Cashmere Capsule — timeless beige cashmere knit styled with sequined shorts in warm evening light

It's about a new type of uniform

Rhúne introduces a timeless cashmere capsule collection that redefines modern sophistication. Crafted from the finest ethically sourced cashmere, each piece reflects the brand’s dedication to refined minimalism. Soft, weightless, and enveloping, the collection offers timeless silhouettes designed to elevate the everyday.

"Cashmere for Sunday comfort: it's about a new type of uniform, not an anonymous apron, but beautiful statement pieces that provide a sense of comfort in no time."

This season’s palette embraces soft beiges, crisp whites, muted greys, and warm browns, offering a harmonious blend of warmth and versatility. Thoughtfully selected, these understated hues transition seamlessly through the day, evoking quiet sophistication and complementing a curated wardrobe of essentials.

Cashmere is made by carefully harvesting the fine undercoat of cashmere goats, sorting and cleaning the fibers, then spinning them into yarn for weaving or knitting into luxurious textiles. In line with Rhúne's values, the AW25 Cashmere Capsule embodies the philosophy of mindful luxury. Each piece is a celebration of craftsmanship, offering an enduring investment in beauty.

Rhúne AW25 Elisabeth Knit in grey paired with Nel Skirt in camel — refined wool look in soft golden light
Rhúne AW25 Idris Knit in beige styled with Jade Skirt in brown satin
Rhúne AW25 Chocolate Coat Short in camel styled with Ulla Scarf in matching double face wool
Rhúne AW25 Ella Jacket with shearling collar — refined navy wool jacket with soft texture and minimalist tailoring
Rhúne AW25 Barbara Dress in red duchesse satin — sculptural A-line silhouette with minimalist elegance

Autumn Winter 2025 campaign